I’m the Alumni Director at MIU.edu, working in the Development Office (Fundraising). I also serve as the de facto communications director for both areas, since I manage both websites, 15 email blast categories, and do other design and technical integration projects as needed.
The first few sites listed below I am currently managing and the others are past projects.
I designed and launched the MUM Development Group “Giving” site for the MIU Development Office in January of 2020,
The site includes fundraising program descriptions, content and forms designed to inspire and process donations.
It includes a number of transaction types including cryptocurrency donations, and is built on WordPress using the Elegant Themes design module, Gravity Forms, Infogram, and a number of other plugins.
Previous Sites (a sampling)
In the first period I was in charge of content and website redesigns for the entire site, Google and other ad campaigns, and a few offline initiatives. I supervised a team of writers, web techs, video and social media people.
When I came into the position I felt that the site was rather austere, and that there were usability concerns, plus limited sub-navigation capabilities, and that departmental descriptions were sparse, and so embarked on a major redesign and relaunch, culminating in a new version of the site, launched about 13 months later.
The rebuild included and equally massive creation of a robust intranet site that resulted from dozens of user-centric analyses of internal departments.
All in all these two projects expanded the size of the MUM web pages from about 1200 pages to over 2000.
However, shortly after our first redesign responsive design was emerging as a state of the art design principle, and we took steps to engage in yet another major redo, migrating the marketing pages of the site to a WordPress-based design.
From October ’15 to June ’16 I worked mostly to expand department offerings with department level blogs, social media campaigns and targeted offsite promotions. In that timeframe I supervised multiple department-level content developers/marketing associates, plus outside contractors in copywriting, social media, and micro-site development, and web ad campaign management/ad spend.
We also created a beautiful 3-D campus tour working with Youvisit.com
What I can’t show you, however, is the hundreds of landing pages and both Google, Facebook and Adroll (remarketing) text and banner ads that I authored to promote the site.
Où sont les neiges d’antan?
And a lot of it was in the winter, too.
My subsequent work for TM.org included the introduction, launch and management of the free Google Adwords campaigns for non-profit organizations, which has probably resulted in millions of dollars of savings for the organization over the past 12 years.
I also created 50-75 locally branded sub-sites of the main TM.org site to empower promotions for city level offices.
This work involved advising clients in optimal, design, site structure, SEO and Pay Per Click advertising principles, plus re-engineering their static text and visual assets into an upgraded web presence.