This week at Crumbl
Crumbl
Crumbl, like many companies, has a great story. But there’s a deeper story that is is touched on every Monday when the rotating menu hits the website, the app, and the actual locations, and that’s the inner resonance of each item with some memory, some taste from long ago, or with some currently seductive possibility.
Some cookies won’t work for me (can’t eat chocolate), but still appeal. Some are mini-stories or cultural references. In any case, both Crumbl and their customers are having a lot of fun, and, as news items go, it’s a sweet topic.
The only challenge for me is that the closest Crumbl outlet is 90 miles away (Cedar Rapids, Iowa). Maybe that’s a good thing, since I am hoping to keep the weight down. But every time we trek to CR, it’s MUST. GO. CRUMBL.
1.31.2022
I know that I mentioned the Crumbl home page videos, but let's take another look, since they are a sort of foodie enticement that is hard to ignore. Weighing in with what appear to be one second per scene short videos, apparently shot at what appears to be the...
1.24.2022
Before we launch (lunch?) into this week's menu, can we talk a bit about who is having fun at Crumbl? Obviously the copywriters, who describe these foodie items in luscious detail. But let's also consider the photographers, who set a challenge before all of the Crumbl...
1.17.2022
There's something internally visual about this thing, like setting off a parade or a party in your mouth. Something like poprocks but without the noise factor. It looks like fun.It's not just the photos on these things, they are really working the text. When they say...